NEW From Canon: 35mm f/2.8 Macro IS STM Lens & PowerShot SX730 Camera – Available for Pre-order! 

Video via Adorama – View All

Canon EF-S 35mm f/2.8 Macro IS STM Lens $349.00
& Shoot Camera $399.00

Canon Lens Cap for 35mm f/2.8 Macro IS STM Lens $9.95
Canon ES-27 Lens Hood for EF-S 35mm f/2.8 Macro IS STM Lens $29.95

After months of rumors, Canon has finally announced a new Macro lens with built-in lighting. Designed for APS-C DSLR cameras, the EF-S 35mm f/2.8 Macro IS STM will illuminate your macro photography subjects with impressive detail thanks to built-in Macro Lites.  Both Macro Lites on the front of the lens can be used simultaneously for a full-light effect, or each one on their own for more defined illumination.

Capable of shooting up to life-size magnification, photographers can use this lens to capture impressive details of the smallest subjects (insects, flowers, still life).  The bright aperture of f/2.8 will let in a lot of light and render beautiful depth of field effects.  On a full-frame camera the 35mm standard angle of view renders an equivalent of 56mm.  Weighing in at less than half a pound, the EF-S 35mm is great lens you can carry around for quick snapshots and street photography.

Adorama’s Daniel Norton had a chance to take EF-S 35 mm f/2.8Macro for a spin with some great results:

The prime focal length (35mm equivalent of 56mm) is perfect for small subjects that you want to capture in high image quality.  And with the featured Hybrid IS (Shake Correction Function) the EF-S 35mm will minimize blurring from movements while taking handheld photos.

Features  of Canon’s EF-S 35mm f/2.8 Macro IS STM Lens

  • EF-S Series Macro Lens with Built-in Macro Lite
  • Bright f/2.8 Aperture and 35mm* Standard Angle of View
  • Hybrid IS (Shake Correction Function)
  • High Image Quality with GMo Aspheric Lens
  • Compact, Lightweight Design
  • Smooth Movie Servo AF with Lead Screw-type STM
  • Circular Aperture (7 Blades)
  • Full-time Manual Focus


Sample Images from Canon:

Additionally, Canon has announced a new 20.3 Megapixel point and shoot camera, the PowerShot SX730 HS. The compact digital still camera features a built-in flash, 40x optical, 4x digital and 160x combined zoom with optical image stabilizer. The powerful camera is made to fit in your pocket while still delivering powerful imaging performance. Featuring high sensitivity for high ISP capture with reduced noise, the SX730 HS is incredibly fast for continuous shooting and auto focusing.

The camera also features a Story Highlights option which with a quick press of a button will automatically classify your images according to date, event or people, then compile a short video of approximately 3 minutes with background music and color effects applied.

Compatible with Bluetooth-enabled devices so you can use your compatible smartphone GPS to geotag  and timestamp your photos.


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This article and images was originally posted on Adorama

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