While Ducati may be launching motorcycle after motorcycle, its parent company, Volkswagen, is currently looking for ways to dust off losses related to emissions scandal. Turns out, that selling of Ducati is an option that Volkswagen is keen on, according to this Reuters report. Question is, who is going to buy the Italian motorcycle brand?
While earlier reports lined up a number of potential buyers from India’s Hero to British sports car maker Aston Martin, a new report by the Times of India (TOI) hints that Royal Enfield may be the best suitor for Ducati.
As a part of Eicher Motors, Royal Enfield (RE) has seen great success lately. The motorcycle marque has even expanded aggressively overseas to markets across Europe, North America and Asia.
According to TOI’s sources, Eicher stands to gain the most if it buys Ducati from current owner Audi that acquired the brand in 2012.
RE is reportedly examining its options related to the acquisition, keeping in mind the price along with how the company stands to benefit from the Italian motorcycle manufacturer.
Indeed RE stands to benefit plenty from Ducati’s expertise as the company eyes “global leadership” in the middle-engine segment.
Current owner Audi had purchased Ducati in April 2012 for a 860 million Euros.
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This article and images was originally posted on [Tech2] May 7, 2017 at 05:29PM