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Indiegogo announced last week it’s getting into the content marketing game. The crowdfunding site has launched an education center and experts directory specifically catered to entrepreneurs. Of course, the company isn’t alone in these efforts, but still there’s a savvy reason you should pay attention.
Indiegogo doesn’t just want entrepreneurs — it wants entrepreneurs before they have a business to promote or a product to sell. The project is an important reminder that content marketing, done right, can develop trust with a customer base before its members realize they are even potential clients.
This article and images were originally posted on [Entrepreneur] August 7, 2017 at 08:44AM
Credit to Author and Entrepreneur