Is Intel leaving consumer IoT to focus on autonomous cars?

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According to ReadWrite


It was reported earlier this month that Intel will eliminate nearly 140 jobs after dropping three of its IoT-focused product lines. It followed news in June that last month’s news that Intel was discontinuing development of the company’s Galileo, Joule and Edison lines, originally developed to power a range of IoT-based devices and applications including wearables, smart speakers, and robotics.

This news was preceded by a study in June by Intel into the yet-to-be-realized economic potential when today’s drivers become idle passengers. Coined the “Passenger Economy” by Intel and prepared by analyst firm Strategy Analytics, the study predicts an explosive economic trajectory growing from $800 billion in 2035 to $7 trillion by 2050. I participated in a webinar held by Intel to find out more.

What will we do in vehicles when we are not driving?

By the time we hit Level 5 vehicle autonomy and people are no longer driving themselves or others, Intel suggests we will shift to a model of Mobility-as-a-Service in effect a peripheral economy,  where the car can contain and facilitate a range of functions. Mobility service providers will offer both on-demand and contract or subscription models that offer transportation as an amenity to their core retailing products or services. Over time service, application and content revenue generated by Mobility-as-a-Service will supplant the value of vehicle sales as core sources of shareholder value creation.

Sociologists like Ray Oldenburg have been promoting the theory of  “‘a third place” since the 1980’s, places outside work where people can enjoy a good atmosphere and the company of others and Intel’s research suggests that this will be one of the uses of self-driving cars during the journey, with in-vehicle services in industries like hotel and hospitality, restaurant and dining, tourism and entertainment, healthcare, and service delivery of all kinds.

If we assume a conservative 300 million workers — less than 10 percent of all workers globally — drive to work an average of 30 minutes per day, this equates to over 60 billion hours per year of time spent driving that could be freed due to pilotless vehicles. This leaves their commuting time ripe for engagement by new services and new delivery models of current services.  In-car services may include onboard beauty salons, touch-screen tablets for remote collaboration, fast-casual dining, remote vending, mobile health care clinics and treatment pods, and even platooning pod hotels. Media and content producers will develop custom content formats to match short and long travel times.

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This article and images were originally posted on [ReadWrite] August 29, 2017 at 12:06AM

Credit to Author and ReadWrite





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