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According to Technology – Quartz
What do you do when your consumer electronics products are pretty much at the peak of what is technically capable right now, but you want to drive some incremental sales? Slap a fresh coat of paint on it.
In the last few weeks, both DJI and Parrot, two of the market leaders in consumer drones, have released minor updates to their lines of products. In both cases, the drones received minor upgrades, but most noticeably, they now come in black.
DJI released the Phantom 4 Pro Obsidian earlier this month. It’s essentially identical to the non-black version, except that its gimbal is lighter-weight and coated in an anti-fingerprint material, and, obviously, it comes in a rather fetching shade of black. It also costs the same price as the white model DJI released last year.
This article and images were originally posted on [Technology – Quartz] September 18, 2017 at 12:38PM
Credit to Author and Technology – Quartz