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α7R III with 35mm Full-Frame Image Sensor
Sony has introduced the third generation of its top-line 35mm sensor-based pro camera, the Sony a7R III, featuring major performance improvements combined with super-high resolution. The camera is built around a 42.4MP CMOS sensor that can capture 4K video. The company claims a wide 15-stop dynamic range, the world’s most responsive anti-shake system, increased light sensitivity coupled with improved noise reduction, and a fast 10fps burst rate for sports photography. Sony also introduced a new 24-105mm f/4 zoom lens.
Inspiring maximum creativity
Welcome to a new world of imaging with resolution, sensitivity, dynamic range, processing speed, and shooting response further enhanced. The α7R III packs pro-style operability into a strong, compact body to give you greater flexibility to take brilliant shots in any situation. With such high power, precision, and potential at your command, you can capture once-in-a-lifetime experiences.
A portal to unseen worlds
Together, an effective 42.4MP (approx.) image sensor and enhanced image processor can take imaging as far as adventurous imaginations allow.
Seize moments with quick precision
Doubled AF tracking effectiveness, even during continuous shooting at up to 10fps, advances the evolution of steady, lightning-fast camera performance.
New portraiture potential
Greatly enhanced Eye AF focuses on and tracks an eye with great precision and speed, even when a subject is moving, is looking down and away, or is backlit.
Smooth studio workflow
SuperSpeed USB 3.1 Gen 1 enabled by a USB Type-C™ connector allows high-speed PC Remote data transfer for smooth handling of large RAW data files.
Different dimension of resolution
Pixel Shift Multi Shooting delivers overwhelming resolution, color fidelity, and texture reproduction, capturing the atmosphere of subject and environment.
More realistic movies
Movies of extraordinary presence result from innovation supporting 4K1 HDR2 images of high resolution, broad dynamic range, and wide color gamut.
Depicting scenes in intimate detail
The image processing system has evolved to deliver high resolution and low noise throughout a wider ISO range. The camera depicts the mood of every scene’s surroundings as well as texture of details.
42.4MP3 full-frame Exmor R™ CMOS sensor
The Exmor R sensor’s back-illuminated, gapless on-chip lens design increases light sensitivity and provides wide dynamic range, despite its high resolution of 42.4MP.
Greatly enhanced image processing
A new front-end LSI and BIONZ X™ boost processing speed and are teamed with the Exmor R™ sensor to deliver up to 15-stop dynamic range at low ISO sensitivity for stills, enabling richer tonal expression.
Wide standard ISO 100-32000 range
The standard ISO range has been extended to ISO 100-32000 (expandable* to ISO 50-102400), and noise has been reduced by as much as a full stop** in the mid sensitivity range.
* Expanded ISO available for still images only.
** Compared to the α7R II. Sony test conditions.
14-bit RAW output for rich gradations
14-bit RAW format output contains rich tonal information from highlights to shadows, and is available even when shooting in silent or continuous mode*.
 Image sensor  The latest high-speed front-end LSI  16-bit image processing
*When uncompressed RAW is selected. Limited to 12 bits during compressed RAW continuous shooting, BULB exposure, or when Long Exposure NR is ON.
Strong, light, reliable design takes you further
High-resolution Quad-VGA OLED Tru-Finder provides natural, high-precision viewfinder image. The functional advantages of an EVF, such as high visibility in darkness and AF capability when using magnified display, is further enhanced for powerful shooting support. For even greater versatility, the α7R III’s small, light body is robust and rigid enough for rugged use.
3.69-million-dot Quad-VGA OLED Tru-Finder
This high-resolution twice-as-bright* electronic viewfinder reproduces fine detail. “Hi” quality mode provides extra-fine views of natural realism on brilliant display.
*Compared to the XGA OLED Tru-Finder in the α7R II.
Up to 10fps11 continuous shooting – In absolute Silence
Capture an instant action with continuous shooting of up to 10fps* with AF/AE tracking. Huge data of 42.4MP** imaging maintains high image quality that is advantageous for your creative trimming. This camera allows silent shooting at up to 10fps* with AF/AE tracking. Silence is critical for shooting wildlife, when even slight noise can mean missing a chance at an ideal shot.
*In continuous “Hi+” mode, and up to 8fps in continuous “Hi” mode. Maximum fps will depend on camera settings. A software update may be required for some lenses. Refer to the Sony support site for compatibility details.
**Approximate number of effective pixels
Dramatically evolved AF performance
AF performance is improved by inheriting the AF performance used in the α9 and applying it optimally, so once the α7R III captures a wild animal that moves unpredictably, it won’t easily let it go.
Comprehensive Fast Hybrid AF coverage
399 phase-detection AF points covering approx. 68% of image area width and height plus 425 densely positioned contrast-detection AF points* improve focus that might otherwise be unachievable.
*Increased from 25 contrast-detection AF points of a conventional model.
Up to 2x faster (approx.) AF response*
Thanks to much more responsive, enhanced Fast Hybrid AF, AF speed is up to approximately two times faster under dim lighting conditions.
*In low light conditions. Compared to the α7R II. Sony test conditions.
AF tracking improved by approximately 2x*
The AF algorithm inherited from the α9 accounts for two times more precise* AF tracking for continuous shooting, even of complex or sudden movement.
*Compared to the α7R II. Sony test conditions.
Advanced AF algorithms contribute to high AF precision down to light levels as low as EV-3*, for more reliable autofocus in dark scenes.
*ISO 100 equivalent, F2.0 lens, in the AF-S mode
Never waste a moment
New multi-selector, AF-ON button, and touch focus functions make focus operation quick and intuitive. With built-in dual slots and compatibility with large-capacity rechargeable-battery NP-FZ100, the α7R III also ensures that you can shoot with far less interruption, because you won’t need to change media and battery as frequently.
Shoot up to 76 images continuously
Capture up to 76 compressed RAW* or JPEG images in a continuous burst.** This allows you to confidently concentrate on burst shooting without distraction.
*With uncompressed RAW images, up to 28 exposures.
**In continuous “Hi+” mode with UHS-II compatible SDXC memory card. Sony test conditions.
Dual media slots, UHS-II support
With two media slots, including one that’s UHS-II-compatible for fast data writing, the α7R III can simultaneously or relay record, separate RAW/JPEG data and stills/movies, and copy data between cards.
Extend shooting to professional length
The α7R III can use a NP-FZ100 battery with approx. 2.2 times as much capacity as a NP-FW50 battery. USB Type-C™ and Multi/Micro USB ports allow connection of external batteries for extended shooting.
With rating function, you can rate recorded still images from 1 to 5 stars anywhere right on the spot, using the playback screen to perform the function if it is assigned to a custom button.
Grouping display for continuous shots
A series of photos shot in continuous mode can be reviewed as groups, play index display is improved, and continuous groups can be deleted or protected at once.
My Menu: faster to your favorites
Register up to 30 frequently used items on the new My Menu for instant recall. You can create and customize an optimal menu for your own convenience.
Eye AF with doubled performance
With the α7R III, Eye AF evolves with two times* more immediate, effective eye detection and tracking, even when shooting a moving portrait subject. Even if face is partially hidden, eyes looking down or dim lighting.
*Compared to the α7R II. Sony test conditions.
Enhanced image stabilization: freer shooting
Thanks to enhanced 5-axis in-camera image stabilizer, whenever you want to move and shoot freely, you can rely on the α7R III’s high-resolution performance and mobility, in order to concentrate on the subject without worrying about various types of camera-shake blur. Featuring Pitch & yaw compensation, horizontal/vertical shift compensation and roll compensation.
5-axis optical in-body image stabilization
New stabilization unit/gyro sensors/algorithms effectively raise 5.5 stops*. Five types of camera shake — angular shake (pitch/yaw), X/Y shift, and rotational shake (roll) — are compensated.
*CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off.
High connectivity for professional workflow
The α7R III includes USB 3.1 Gen 1 compatible USB Type-C™ port and sync terminals that enable the camera to be connected directly to external devices without delay. These connections make workflow more seamless and stress-free, even for studio shooting that makes use of PC tethered shooting or flash.
USB 3.1 Gen 1 for fast data transfer
This makes PC tethered shooting available for smooth handling of big RAW image files, so you can quickly review images on a PC and continue shooting without much delay for file transfers.
Sync terminal available
A standard sync terminal is provided for convenient synchronization with studio flash units and other external lighting equipment.
New Sony imaging software suite
A new suite of imaging apps provides top-quality RAW development, convenient PC tethering, and efficient viewing/management.*
*Does not support full functional compatibility with some of the camera models.
Capture One (for Sony)
Capture One Express (for Sony) is free software for high-quality finishing of RAW data. Capture One Pro (for Sony) can be bought for such compatible functions as local adjustment and PC tethered shooting.
Pixel Shift Multi Shooting
This new Pixel Shift Multi Shooting* reproduces still images that contain true-to-life detail, texture, color, and overall atmosphere.
 Normal single image  Composited image with Pixel Shift Multi Shooting
*Image compositing may not be successful if camera or subject movement causes blur. The use of a tripod is recommended, as is the use of PC remote function or a remote commander where possible. Uncompressed RAW format and silent mode are automatically selected for Pixel Shift Multi shooting. Some restrictions apply to flash and other devices.
High-resolution 4K HDR with Oversampling
In addition to capability to record stunning high-resolution 4K movies* through 5K (15MP) oversampling, the camera features a new HLG (Hybrid Log-Gamma)** picture profile, supporting instant HDR workflow, that offers wide dynamic range for highly precise and lifelike movie images without color grading. You can shoot and internally record 4K movies1 oversampled from 5K (15MP) equivalent data in Super 35mm format. The results are startlingly beautiful in every detail.
* A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS Speed Class 3 or higher card is required for 100Mbps recording.
** Connect this product to an HDR (HLG) compatible Sony TV via a USB cable when displaying HDR (HLG) movies.
Supporting various needs in HDR production
The α7R III features S-Log for flexible expression of images in post-production and HLG* for instantaneous HDR workflow — a combination that fulfills various HDR production requirements.
 High flexibility to fine-tune images as desired (Color grading required)
 Instant and high-quality image (Color grading not required)
* Connect this product to an HDR (HLG) compatible Sony TV via a USB cable when displaying HDR (HLG) movies.
This article and images were originally posted on [ESIST] and sponsored by Adorama
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