Facebook is using AI to predict users’ future behavior and selling that data to advertisers


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According to New on MIT Technology Review


Facebook is using AI to predict users’ future behavior and selling that data to advertisers

In confidential documents seen by The Intercept, Facebook touts its ability to “improve” marketing outcomes with what it calls “loyalty prediction.”

Newspeak: The AI, called “FBLearner Flow,” was first announced in 2016, though it was presented as a technology to make user experience better, not as a marketing tool.

How it works: The data it uses is anonymized, but includes users’ “location, device information, Wi-Fi network details, video usage, affinities, and details of friendships, including how similar a user is to their friends.”

Happy Friday the 13th: This is just the latest in a seemingly unending parade of ethical dilemmas in Facebook’s 14 years of existence. Of course, this one follows on the heels of CEO Mark Zuckerberg’s two days of testimony on Capitol Hill in connection with a separate scandal. Another data privacy drama will certainly fuel calls to regulate the social-media giant.

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This article and images were originally posted on [New on MIT Technology Review] April 13, 2018 at 04:42PM. Credit to Author and New on MIT Technology Review | ESIST.T>G>S Recommended Articles Of The Day

 

 

 

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