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Sony Alpha a7 III: Picture 1 regular

Sony Alpha a7 III 24MP UHD 4K Mirrorless Digital Camera with 28-70mm Lens
$2198

About Sony Alpha a7 III

Adorama.TV Presents: Shooting Time-lapse With The Sony A7III

In this video Sony Artisan Miguel Quiles shows you how to shoot a timelapse app on the new Sony Alpha a7 III.

First Look: Sony Announces the New A7III

I got the word last week — Sony might be announcing something at WPPI. Could you swing by their booth and write a article?
Cut to 9AM today. Still no word on what exactly Sony had up their sleeves. A new flash, just announced, seemed perfect for the wedding and portrait market, was that it? No…..

Music Intensifies. Chatter builds up. A few things Sony wants us to know. Sony introduced the world’s first full-frame mirrorless in 2013. Mirrorless is growing. Full-frame is growing.
Their goal is a “world where more people will be able to enjoy full-frame mirrorless….”
READ MORE

SPECS

Newly developed sensor, evolved image processor

The latest technology achieves stunning processing speed
A new version of the 24.2-megapixel* Exmor R™ CMOS sensor, now featuring a back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves a data readout speed that is two times faster** and data processing capability that is 1.8 times higher**.
*Approximate number of effective pixels. **Compared to the α7 II. Sony test conditions.

Newly developed sens

Back-illuminated full-frame sensor

Higher sensitivity and readout speed
The 35-mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed, while minimizing noise to reveal fine details in every picture.
1) Conventional structure 2) Back-illuminated structure
a. Light-receiving surface b. Gapless on-chip lens c. Aluminum wiring layer d. Photodiode substrate e. Copper wiring layer

Back-illuminated full-frame sensor

Reducing noise in high-resolution images

Up to 1.5-stop improvement* in image quality
Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-204800** for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise and image deterioration.
*Compared to the α7 II. Sony test conditions.**ISO 100-102400 when shooting movies.

Reducing noise in high-resolution images

Subtle gradation from shadow to highlight

Dynamic range of up to approx. 15 stops*
Approx. 15-stop dynamic range7 at low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.
*Sony test conditions.

Subtle gradation

Faithful color reproduction

More accurate color reproduction straight out of the camera
Color reproduction performance is dramatically enhanced, giving subjects that you capture more natural color that is faithful to how the colors look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.

Faithful color reproduction

Steadier shots with 5-axis stabilization

The latest high-precision stabilization uses stabilization unit and gyro sensors and algorithms to achieve a 5.0-step* shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses, and delivers excellent performance.
*CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off.

Steadier

14-bit RAW* output for rich gradations

For smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW* data output, even when in silent or continuous shooting mode**.
[1] Image sensor [2] The latest high-speed front-end LSI [a] 16-bit image processing
*Limited to 12 bits during compressed RAW continuous shooting, BULB exposure, or when Long Exposure NR is ON.**When uncompressed RAW is selected.

14-bit RAw

4D FOCUS — AF performance evolves

AF performance is improved using the same AF advancements as in the α9 and applying it optimally. Once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.

4D FOCUS

4D FOCUS: Stunning wide coverage

693. Remarkable number of phase-detection AF points
This camera features 693 phase-detection AF points* covering approx. 93% of image area, plus 425 densely positioned contrast-detection AF points** to improve focus.
*Increased from 117 phase-detection AF points of α7 II.
**Increased from 25 contrast-detection AF points of α7 II.

Stunning wide coverage

4D FOCUS: Fast AF speed

Up to two times* faster AF performance
Combining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony’s sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed*.
*Compared to the α7 II in dim light. Sony test conditions.

4D FOCUS: Fast AF speed

4D FOCUS: Steadfast tracking

Enhanced AF tracking for swiftly moving subjects
The AF performance inherited from the α9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, letting you capture decisive moments.

Steadfast

Reliable AF down to EV-3* brightness

Advanced AF algorithms contribute to high AF precision down to light levels as low as EV-3*, for more reliable autofocus in dark scenes.
* ISO 100 equivalent, F2.0 lens, in the AF-S mode.

Reliable AF

Focal-plane phase-detection AF supports A-mount lenses*

693-point focal-plane phase-detection AF not only covers a wide area and responds instantly—it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.*
* With SSM or SAM lenses only. With the LA-EA3 mount adaptor. Focal-plane phase-detection AF not supported for movie recording. AF-C can only be used when the “Phase detection” AF system is selected, but focus is fixed at the first frame during continuous shooting in any mode other than “Continuous: Lo” (Hi+, Hi, Mid).

Focal-plane

Eye AF revolutionizes portraiture

With the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.

Even if face is partially hidden

Even if face is partially hidden*

*Eye AF may not work as well as intended, depending on type of shooting scene and conditions.

Even when looking down

Even when looking down

*Eye AF may not work as well as intended, depending on type of shooting scene and conditions.

Even when backlit

Even when backlit

Eye AF may not work as well as intended, depending on type of shooting scene and conditions.

Focus control via touch screen

The α7 III has Touch Focus function, and a Touch Pad function for you to fingertip-drag the focus frame intuitively while using the viewfinder

Focus control via touch screen
AF in Focus Magnifier

AF in Focus Magnifier

Use autofocus for stills while the focus area is magnified in the viewfinder/monitor, and magnify the view after autofocusing. This is ideal for focusing on a small area and other precision-focus photography.

More versatile AF settings all around

More versatile AF settings all around

AF tracking sensitivity for stills is adjustable in five steps. AF areas/points are changeable as you switch between horizontal and vertical orientation. Focus point settings can be assigned to custom buttons.

Fast continuous shooting captures the height of a moment

The α7 III can shoot in a continuous burst at up to 10fps with AF/AE tracking1 and up to 8fps burst shooting when shooting with live-view mode. The camera also supports silent shooting* at up to 10fps with AF/AE tracking at maximum resolution.
*Some distortion may occur with fast-moving subjects or if the camera is moved sideways rapidly while shooting.

Fast continuous

High-resolution 4K HDR

As well as new capability of recording stunning 4K movies* through 2.4-times** higher oversampling, the camera features a new HLG (Hybrid Log-Gamma)*** picture profile, supporting instant HDR workflow.
* A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS Speed Class 3 or higher card is required for 100 Mbps recording.
** 24p recording. Approx. 1.6 times for 30p recording.
***

High-resolution 4K HDR

As well as new capability of recording stunning 4K movies2 through 2.4-times21 higher oversampling, the camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow.

Full-pixel readout without binning in 35 mm full-frame mode makes it possible to condense approx. 2.4 times the data required for 4K movies (QFHD: 3840 x 2160), minimizing moiré and jaggies. Full-frame or Super 35 mm mode can be selected as needed. Furthermore, 4K recording employs XAVC S format at bitrates as high as 100 Mbps.

High-resolution 4K HDR
Longer battery life to shoot for more professional lengths

Longer battery life to shoot for more professional lengths

The α7 III can use a NP-FZ100 battery with approx. 2.2 times as much capacity as a NP-FW50 battery, allowing you to shoot up to approximately 710 photos24 with one full charge. BC-QZ1 optional battery charger allows quicker charging than charging via USB.
* When using LCD monitor. Up to approximately 610 photos when using electronic viewfinder.

Dual media slots, UHS-II support

Dual media slots, UHS-II support

With two media slots, including one that’s UHS-II-compatible for fast data writing, the α7 III can simultaneously or relay record, separate RAW/JPEG data and stills/movies, and copy data between cards.

 

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This article and images were originally posted on [ESIST] and sponsored by Adorama
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