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Web tracking has long been in the cross-hairs of privacy advocates, who say that marketers know entirely too much about individuals’ online activities. And to add insult to injury, the ubiquitous cookie system used to enable tracking also presents potential security threats, including cross-site request forgeries (CSRF). To combat these bugbears, Mozilla is planning to disable cross-site tracking by default in its Firefox browser.
The company said that it will “in the near future” start blocking tracking, while rolling out tools for users to better control the information they share with sites.
Cookies: Pros and Cons
Tracking has plenty of upsides: For instance, it enables a concierge-style experience when it comes to the ads one sees on the web. Ads are a necessary part of the internet economy – free access to content is never really “free” – we of course pay with our eyeballs. And targeted ads are much more palatable than random offers, according to almost every consumer survey.
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