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According to MacRumors (This article and its images were originally posted on MacRumors September 13, 2018 at 08:54AM.)
At an event in Cupertino yesterday, Apple announced three new iPhone models: the iPhone XS, iPhone XS Max, and iPhone XR. Prices for the iPhones start at $749 for the iPhone XR in 64GB, and increase to as much as $1,449 for the iPhone XS Max in 512GB, which represents Apple’s most expensive iPhone to date.
Commenting on this price range in an interview with Nikkei today, Apple CEO Tim Cook said, “We want to serve everyone.” Apple introduced the iPhone XR at a cheaper price point so that customers who wanted the advantages of the iPhone X line — Face ID, an edge-to-edge screen — could find them on a lower-cost iPhone.
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