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According to Tech – Fortune (This article and its images were originally posted on Tech – Fortune September 24, 2018 at 09:06AM.)
Apple and Salesforce have entered into a broad partnership that includes developing technology together and promoting each other’s products.
The alliance, announced Monday to coincide with Salesforce’s annual Dreamforce developer conference in San Francisco, pairs a consumer technology giant with a major force in online software for salespeople that is also dabbling in a number of other areas like word processing and business presentation software.
The partnership is intended to give Apple more access to corporate sales, an area it increasingly wants to expand into from its dominant position in consumer electronics. Salesforce, meanwhile, hopes to cater to the businesses that are big users of Apple’s products.
The two companies have previously worked together in a far more limited way, as a natural consequence of sharing certain business customers. But Apple vice president of product marketing Susan Prescott said the partnership formalized the relationship and opened the door to more collaboration starting with cross-promoting each others products to customers and encouraging their corporate re-sellers to do the same.
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