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According to Tech Insider (This article and its images were originally posted on Tech Insider October 1, 2018 at 12:45PM.)
- On Friday, MoviePass sent out an email to subscribers, some of whom claim they had already cancelled their subscription or let it lapse, offering them a one-movie-per-day “test group” plan for $9.95 to get them using the service again.
- However, the email states that unless you opt out, your membership will be automatically restored and you’ll be charged $9.95 on a monthly basis beginning October 5.
- Many former MoviePass users who canceled or never renewed their monthly membership are upset after learning the company planned to re-enroll them without their consent.
- Joan Martínez Evora, Lecturer in Business Law at University of Miami Business School, described the MoviePass email to Business Insider as “unfair and abusive,” and Andrew C. Wicks, Ruffin Professor of Business Administration at the University of Virginia’s Darden School of Business, saw the email as “inappropriate and potentially bordering on bullying the customer.”
MoviePass is taking desperate measures to try to beef up its subscription numbers.
On Friday, the movie-ticket subscription service sent out an email to members whose MoviePass subscription had lapsed or been canceled. The email informed them that, beginning October 5, they would be enrolled in a “select test group” of subscribers who could watch one movie per day, based on its limited “existing inventory,” for the current monthly price of $9.95.
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