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According to MacRumors (This article and its images were originally posted on MacRumors October 4, 2018 at 08:21AM.)
Apple remained the world’s most valuable brand this year, according to Interbrand’s Best Global Brands Report for 2018. With its position at the #1 spot again, Apple has topped Interbrand’s annual rankings for the sixth consecutive year.
Apple’s brand value grew by about 15 percent and increased to $214.5 billion, up from $184.1 billion in 2017. Apple beat out Google ($155.5 billion), Amazon ($100.7 billion), Microsoft ($92.7 billion), and Coca-Cola ($66.3 billion), rounding out the top five spots. Apple and Google have remained the #1 and #2 spots for several years, and this year Amazon rose from #5 to #3 on the rankings.
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