Microsoft is Apple now

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According to (This article and its images were originally posted on Technology – Quartz October 3, 2018 at 03:04PM.)

At a small event in New York on Tuesday (Oct. 2), Microsoft unveiled a range of new devices that, at first blush, seem like solid refinements on critically acclaimed products. The company also showed off new Windows software, a new way of owning its products, and one more thing: A new pair of wireless noise-canceling headphones that come with Microsoft’s digital assistant, Cortana, built in. It was a tight, hourlong information-packed presentation that, for some reason, was attended by Bradley Cooper.

Last month, Apple spent about an hour and a half unveiling an updated iPhone X, a nice new watch, and a new budget phone. It was not exactly the most packed event, in terms of products, the company has ever held.

While Apple still has its strong pedigree in design and craftsmanship to rest upon (although some products are definitely lacking these days), there’s only so many times it can have a product launch event like September’s and expect new customers (and even some loyalists) to keep flocking to them. Microsoft, on the other hand, a company that made its name on software, seems to be getting better at hardware with each passing year.

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This article and images were originally posted on [Technology – Quartz] October 3, 2018 at 03:04PM. Credit to the original author and Technology – Quartz | ESIST.T>G>S Recommended Articles Of The Day.

 

 

 

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