Weather Channel continues its terrifying mixed reality campaign with wildfire segment

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According to (This article and its images were originally posted on The Verge October 18, 2018 at 03:32PM.)

The Weather Channel is at it again: after terrifying viewers with a graphic that drove home the dangers of flooding during Hurricane Florence, the network has aired a new clip that highlights how climate change is making natural disasters even more devastating.

This one demonstrates the astounding speed of a wind-whipped inferno burning its way up a mountainside. In the video, meteorologist Stephanie Abrams starts out in an idyllic forest. But she points out that the key ingredients for a raging fire are in the scene, too: dry brush, hot air, and strong winds. Just a spark — which comes from people more than 80 percent of the time — “could ignite a firestorm,” Abrams says. “Fires like this one can consume up to a football field every second,” she says, like the Thomas fire that burned across Southern California last December.

The video uses the same Immersive Mixed-Reality technology we saw in the storm surge graphic The Weather Channel launched during Hurricane Florence, where rising floodwaters rose around the meteorologist on-screen. In partnership with The Future Group, an augmented reality company, The Weather Channel uses the Unreal Engine, a video game development platform, to build these graphics in real time, Ren LaForme reported for Poynter. In a preview posted on Facebook, Abrams reveals the green screen backdrop for the fire scene:

 

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This article and images were originally posted on [The Verge] October 18, 2018 at 03:32PM. Credit to the original author and The Verge | ESIST.T>G>S Recommended Articles Of The Day.

 

 

 

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