Samsung to develop real products with a fake Supreme

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According to (This article and its images were originally posted on Engadget December 10, 2018 at 07:52AM.)

(Cover Image)

Weibo / Richard Lai (Engadget)

The Chinese launch event for Samsung’s Galaxy A8s had a little surprise for fashion-conscious locals, as the company announced that it was partnering with Supreme. Samsung China’s Feng En even invited executives from the popular fashion brand on stage to talk about the marketing collaboration. Don’t get too excited about a potential Samsung x Supreme smartphone, however, because there’s a catch.

If you’re unfamiliar, Supreme is a New York fashion brand that sells products adorned with variants of its box logo. The company branched out from skate wear to a variety of products, sold in limited quantities at high prices, all carrying the brand. But, because of a quirk of trademark law, or an oversight on Supreme’s part, the brand was never registered in a handful of places, including Italy.


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This article and images were originally posted on [Engadget] December 10, 2018 at 07:52AM. Credit to the original author and Engadget | ESIST.T>G>S Recommended Articles Of The Day.


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