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According to Tech – Fortune (This article and its images were originally posted on Tech – Fortune January 11, 2019 at 09:36AM.)
A few years ago, virtual reality was the hot new thing at the annual CES technology trade show in Las Vegas. Over the last year or two, augmented reality—a close cousin to virtual reality— has claimed some of that spotlight.
This year, after years on the fringe, holograms are starting to elbow their way into the conversation at CES. A number of companies are promoting the technology, which can be used to project M&M mascot characters springing from a bowl of the candy or text messages that seem to morph in the air to help drive people into stores.Each company developing hologram technology—whether it’s projectors, holographic content or the cameras and 3D art tools used to create them—uses a slightly different definition of the term. But they share the same enthusiasm, firmly believing that three-dimensional video images have a huge potential for consumers and business customers.
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