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According to Kotaku (This article and its images were originally posted on Kotaku January 28, 2019 at 08:04PM.)
In the past couple months, Twitch has gotten into the habit of running ads for big streamers’ events on other streamers’ broadcasts—first with the Tyler “Ninja” Blevins New Years Eve extravaganza last month, and, more recently, ahead of a Pro Bowl event hosted over the weekend by Imane “Pokimane” Anys. Streamers don’t love it, and now Twitch says it’s putting that practice to bed.
The company responded to blowback in a statement to streamers that it posted to Twitter today, acknowledging that these ads “caused concern across our broader Twitch creators that these advertisements may drive their audiences elsewhere” and saying it “will avoid running advertisements in the future for on-site events and/or creators that potentially drive your viewers to other Twitch channels.”
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